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Great Media Ideas You Should Consider
By Verso’s Media Department Places We Love to Advertise Books: .com — Home Page Advantage Pop-Up Menu — over 30,000,000 impressions for a very low $1 CPM. A great place to advertise well-known...
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What Do Readers Really Think?
Learn about the results of the Verso Survey of Book-Buying Behavior At the 2010 Digital Book World Conference, Verso presented the results of our first “Survey of Book-Buying Behavior” — creating a...
View ArticleNeighborhood Bookstore Development Bank
Back in November 2009, Jack McKeown published an idea in Shelf Awareness that he thought could make a big difference in making independent bookstores a viable business and a vital part of communities...
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Will Independent Bookstores Seize the Day?
By Jack McKeown and Don Linn “Borders ended up caught between the variety of the Internet and the intimacy of the independents. Its outlets could never stock as many books as Amazon. Nor could they...
View ArticleBeyond the click through — updated
Two years ago I posted that advertisers need to move beyond the click through. Things haven’t changed much it seems. MediaPost reported yesterday on new research by ad network and technology provider...
View ArticleNew Adventures in Contextual Marketing (and the Death of the Dancing Cowboy)
The financial collapse of 2008 did this one good deed: it killed the dancing cowboy mortgage ads. The dancing cowboys and their variations seemed to rule the internet in the years before 2008. Their...
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Improved Digital Ad Servingfor Verso Clients
#000000; display: table; font-size: 12pt; font-family: Arial,Helvetica,sans-serif; color: #000000;" width="596px" border="0" cellspacing="0" cellpadding="0"> IN BRIEF Through its new partnership...
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Spring Newsletter
The Spring Newsletter is here. Check it out for new ideas in data-driven marketing.
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Data-Driven Marketing at BEA
We had a lot of fun at the Data-Driven Marketing panel at this year’s Book Expo America. Thanks especially to Fauzia Burke of FSB Associates, who put the panel together and was our presiding genius. It...
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Winter 2015 Newsletter
The 2015 Winter Newsletter is here. Learn more about the future of sharing, ad options to watch, and more.
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